Travis Scott has now added a baseball stadium to his seemingly endless list of corporate tie-ins.
The Utopia rapper’s Cacti hard seltzer brand has secured naming rights to the venue formerly known as Ballpark of the Palm Beaches.
The stadium, located in West Palm Beach, Florida, is used for spring training by Major League Baseball’s Houston Astros and Washington Nationals. The Cacti deal, per the Houston Chronicle, was made with both teams.
The 8,000-seat ballpark is now known as Cacti Park of the Palm Beaches. Scott, a Houston native, will attend the first game at the newly-renamed stadium, between the two teams that call it home, later this month. He will be there for a ribbon cutting and to throw out the first pitch.
“With the official U.S. launch of Cacti coming, I am psyched to be partnering with the Houston Astros and the Washington Nationals for Cacti Park of the Palm Beaches,” Scott said in a statement.
The Cacti brand was put on hold by Anheuser-Busch back in 2021 in the aftermath of the tragedy at Scott’s Astroworld Festival, where 10 fans were killed and hundreds injured during his performance.
“After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer,” an Anheuser-Busch rep said at the time. “We believe brand fans will understand and respect this decision.”
Travis Scott began teasing the drink’s return the following year.
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Cacti is not the only rapper-related liquor brand to make its way into sports stadiums. 50 Cent’s Sire Spirits has made deals with five NBA franchises, three NFL teams, and one MLB team to be their “official spirit.”
It hasn’t been all glamorous sports partnerships for Sire Spirits over the years, though. In 2022, the company’s former brand manager was accused of embezzling millions of dollars by reaching under-the-table agreements with distilleries.
Mitchell Green eventually pleaded guilty to wire fraud charges in federal court.
