Rihanna, NSYNC Producers Full Force Sell Music Assets to HarbourView

HarbourView Equity Partners, which has emerged as a leading buyer of R&B/hip-hop music assets, announced that it has acquired select songwriting and publishing assets of Full Force, the music group and production team whose credits include UTFO’s “Roxanne Roxanne;” the Backstreet Boys‘ “All I Have to Give You;” Rihanna’s “That La, La La;” and their own “Ain’t My Type of Hype.” Terms of the deal were not disclosed.

Besides the above songs, Full Force discovered Lisa Lisa & Cult Jam, which went on to release hits like “I Wonder If I Can Take You Home” and “All Cried Out” — both of which were on the latter group’s debut album, a collaboration credited to Lisa Lisa & Cult Jam with Full Force.

“The repertoire of Full Force defined a generation of Pop / R&B / Hip Hop with writings spanning NSync, BackStreet Boys, Lisa Lisa and Cult Jam not to mention their own legacy as artists,” HarbourView Equity Partners CEO/founder Sherrese Clarke Soares said in a statement. “As exceptional songwriters, producers, and musicians, they’ve seamlessly weaved creativity and innovation into timeless tunes, collaborating with some of the most prominent icons of our generation.” 

According to the announcement, Full Force’s “unique ability to seamlessly blend R&B, hip-hop, pop and dance elements in both their own performances and work with other artists…has left an enduring legacy and impact on the fabric of the music landscape.”

In a statement on the deal, Brian B-Fine George of Full Force said, “Full Force is excited to be working with Harbourview, a company with a vision that’s right on trend with the future, and very dedicated to expanding the reach of our extensive song catalog.”

HarbourView Equity’s other R&B/hip-hop acquisitions include select music assets by Nelly, Wiz Khalifa and Jeremih; and the publishing catalog of songwriting and production duo Andre Harris and Vidal Davis, better known as Dre & Vidal, among others.

The company describes itself as a “multi-strategy, investment firm focused on investment opportunities in the entertainment and media space. Its asset portfolio features thousands of titles spanning numerous genres, eras, and artists, amounting to a diversified catalog of over 28,000 songs across both master recordings and publishing income streams.”

The announcement further describes HarbourView as striving “to be the standard for excellence and integrity in investing in assets and companies driven by premier intellectual property, with experience in and around esoteric asset classes, including in music, film, TV, and sports.’’

Cynthia Katz and Heidy Vaquerano from Fox Rothschild LLP served as legal counsel to HarbourView for this transaction. Full Force was represented by Karl Guthrie at The Guthrie Law Firm and JAM at Tompkins Farm Music Inc.