Usher has pulled out all the stops when it comes to his upcoming Super Bowl performance, and now the R&B crooner has unleashed a new line of football-branded clothing ahead of the big game.
The NFL’s official Instagram dropped a sneak preview of the collection on Wednesday (January 31). The collection features Ursh’s name, logo, and/or likeness and a mention of his historic halftime performance on a number of shirts and jackets.
“Usher Super Bowl SBLVIII Collection dropping 2/7 @mitchellandness @neweracap @wilson @riddellsports,” read the caption, which also featured photos of branded footballs and caps.
Check out the collection below.
Last November, Victoria Monét was a guest at Usher’s popular Las Vegas residency and joined him on stage at one point in the night. Along with some positive words, Monét gifted him a custom Super Bowl LVIII jacket ahead of his Halftime Show performance.
“We got one of the last living icons in the building with us right now, and we just want to celebrate you,” Victoria said. “We want to congratulate you. We are so happy for you! You see the culture in the building! Make some noise for Usher y’all! And as a small token of my appreciation for you and your legacy, I just want to give you this gift.”
As the crowd cheered and a grateful-looking Usher put the jacket on, she added, “And you are going to have the most watched Super Bowl of all time!”
Taking to her Instagram Stories the following morning, Victoria said of the night: “What an unforgettable experience!! A living legend and a real class act! Thank you so much for one of the best nights of my life!!”
After shouting out the team behind this massive production, she added: “We smiled ALL night long and that’s the type of joy you bring to this world with your timeless limitless art!! And your heart is somehow even better than all of this [prayer hands emoji] Thank you Usher we love and adore you!”
More recently, Apple Music released a trailer for the singer’s upcoming Super Bowl Halftime Show, which will take place on February 11 in his newly conquered territory of Las Vegas.
As the ad suggested, Usher will be bringing his adopted hometown of Atlanta with him to Sin City. The 54-second spot is soundtracked by his Lil Jon-and-Ludacris-featuring 2004 No. 1 smash “Yeah!” which is reimagined by a gospel choir, a college marching band, and a group of beatboxers at a diner.
The song is featured in a variety of other guises: a solo pianist plays the bass line, a subway busker plays it on the flute, and a man gets a stove to squeak out the theme à la the NYC subway and West Side Story.
The clip also features home video and concert footage of Usher, as well as celebrity cameos from LeBron James, J Balvin, and Jung Kook.
