Unlocking Brand Potential On Social Media With Junae Brown

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Junae Brown is a advertising and occasion planning skilled from Harlem, New York. Brown is usually known as the “Beyonce of Advertising” and has all the time had a ardour for connecting individuals and music. Acknowledged by each the general public and her colleagues for her experience, Junae has been just lately featured in main commerce platforms like AdWeek, Marketer Rent, AfroTech and Morning Brew. After acquiring a bachelor’s in enterprise administration with a focus in music she dove straight into work and has labored with the very best of them at Sony Music, Columbia Data and RCA Data. In these roles she has had the chance to spearhead initiatives and work behind the scenes in numerous capacities with names like:

Beyoncé, AC/DC, Chris Brown, Usher, J. Cole, Tyler The Creator, T.I., A$AP Mob, Bryson Tiller, G-Eazy, Goldlink, H.E.R., Nao, Jazmine Sullivan and extra.

It was inside her cubicle at these workplace areas that she created her enterprise “Browned 2 Perfection Company” the place she and her workforce, comprised of all Black girls, supply conventional and digital advertising, model technique and experiential occasion providers.

Goldie Chan: How did you transition from a significant file label to your personal unbiased advertising company?

Junae Brown: It’s so humorous as a result of Browned 2 Perfection was initially speculated to be a web site with recommendation for rising manufacturers and creatives, which I began the blueprint for whereas at work on the label. Whereas continually engaged on initiatives for and creating belongings for the artists on our roster, I noticed that a lot of what I used to be doing within the workplace would completely be attainable for unbiased entities to do in the event that they solely knew. Shortly after that as destiny would have it, I used to be transitioning out of RCA and in closing interviews with one other respected music firm. I keep in mind having to course of all of those invoices for exterior providers and considering effectively rattling, if these individuals have a number of purchasers then they’re undoubtedly making more cash than I’m. Additionally, they do not have to sit down inside an workplace all day lengthy.

I felt a little bit unusual about the entire thing and I am actually huge on spirituality so I started to hope about my subsequent transfer and actually stated, “God if I am speculated to go work at this subsequent firm and proceed to maneuver up the company music ladder then please give me the job. However God if there is a manner I can do that by myself then do not give me the job I will begin the corporate.” Subsequent factor I do know the opposite firm had a little bit of a HR debacle that they even tried to repair, however I politely instructed them thanks and to not fear about it. I took their misstep as my rainbow within the sky, and the Browned 2 Perfection Company was born. A Black Girl owned and operated advertising company specializing in digital content material technique and branding. Centered totally on being the genuine and impactful bridge between Tradition & Company. Six years, six figures, and many laborious work later, it is secure to say that I by no means seemed again.

Chan: What has been your favourite advertising marketing campaign that you’ve got labored on?

Brown: That is such a troublesome query for me, as a result of I really consider that my favourite advertising campaigns I’ve labored on are those that I am engaged on at this very second. All of them fully encapsulate each my private function, and every part that Browned 2 Perfection Company stands for. These campaigns are cool, artistic, excessive stage, and most of all impactful. They’re the epitome of “colour exterior the strains” and I can not anticipate the remainder of the world to see them.

Nonetheless, if I’ve to choose a newer private favourite it must be the launch of My Little Black E book app. We helped develop the MLBB app to now home over 800+ Black-owned manufacturers from trend to life-style, debuting at over 500+ downloads in only a few months. Would possibly I add, throughout a pandemic. We had been in a position to efficiently make the most of social media and influencer advertising to not solely launch the app but in addition spotlight and maintain a sequence of reside conversations with so many great Black owned manufacturers, enterprise homeowners, HBCU alumni, and creatives. MLBB additionally pledges 1% of it’s app purchases to the 15 p.c pledge. The entire thing was Black and impactful from head to toe, and launched throughout Black historical past month–actually a sight to see!

Chan: What’s your favourite inspirational quote or individual to observe?

Brown: “I’m greater than sufficient, and nothing meant for me will ever miss me.” – Junae Brown

In life, name me traditional, however my favourite follows are the greats – Jesus, Oprah, Buddha, Beyonce, my mother and Maya Angelou.

On Social I like @Beyonce, @JackieAina, @myleik, @blackgirlsintraderjoes, @fentybeauty, @cardib, @buzzfeedtasty, @lilnasx and @tacobell.

Chan: What manufacturers would you prefer to work or companion with and why?

Brown: I might like to work with a few of my favorites: Fenty, Nike or Adidas Ladies particularly, Apple, Goal, Dealer Joe’s, Uber Eats, Meta, Apple Music, Tesla and Parkwood Leisure. I really feel that every of them are very aligned with each my skilled and private model values: Daring, Distinctive, Impactful, Glorious, Revolutionary and Legendary.

Chan: What’s an attention-grabbing cultural or model development for 2022?

Brown: It’s a tie. Undoubtedly the Metaverse/Web3/NFTs and its incorporation into any and every part. And rightfully so, as a result of that’s not simply the place we’re headed, however in so some ways the place we already are. At first of the pandemic I predicted that we’d by no means fairly return from being so digital, nor would experiential be out of date, however that we’d emerge with an exquisite mix of each. I’m additionally an enormous advocate of authenticity Advertising fueled by group pushed initiatives, and Web3 encourages each.

One other attention-grabbing model development is life-style EVERYTHING, and documenting it. I’m now now not hoarse from repeatedly proclaiming “Sure, individuals care what you had for breakfast. Put up it.”. On the identical time my complete timeline is everybody cleansing up their properties, making espresso, fitness center selfies, spraying fragrance and residential decor. Social media throughout excessive development instances can really feel considerably monotonous, however no less than this go spherical it’s with issues I like! Lol lastly some peace. Excited to see what’s subsequent.

Chan: Any final branding recommendation for this yr?

Brown: Be your self. Whether or not a model or individual, hold it genuine, ever evolving, truly enjoyable, and artistic. Sustain with the instances, however don’t overlook so as to add your personal sauce, and persistently. All the pieces is a threat earlier than it really works, so take it. Advertising is a number of trial and error, particularly on social media–take your time and provides your viewers an opportunity to fall in love. Every hour there’s a brand new viral second, however compared on the finish of every decade just a few names keep on with us. Suppose impression, assume originality, assume sluggish cooker, assume longevity. And if issues don’t come out ‘Browned 2 Perfection,’ strive once more, or give me a name!

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