Universal Music Group is partnering with France-based streaming company Deezer to roll out a new streaming model aimed at better rewarding established artists, a move the companies say is necessary to tackle a flood of uploads on the Deezer platform with no meaningful engagement from listeners.
The record label behind the Weeknd, Billie Eilish and Taylor Swift said Wednesday that the new model would launch in France in the fourth quarter ahead of its rollout in additional markets. Deezer will boost the value of streamed content…
