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Tortoise, Adia Victoria slated to headline Jam Room Music Festival on Main Street | Concert and Music News

todayAugust 25, 2023 8

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Columbia’s favorite festival for free, all-day rocking on Main Street is back for its 10th year with a slate a band that range from 90s grunge to Gen-Z rock. 

Organizers for Jam Room Music Festival converged at WECO Bottle & Biergarten on Aug. 25 to announce the slate of headliners ahead of its Nov. 4 festival, which takes place at the corners of Main and Hampton Streets. 

The lineup includes Tortoise, a Chicago band who rose out of the post-rock movement of the 90s, and Adia Victoria, a Spartanburg native who writes haunting music and poetry about being a Black woman in the South. 

As far as the team at the festival knows, this is Tortoise’s first time playing in South Carolina. Victoria, however, has deep roots in the Palmetto State. An Upstate native, she’s played Jam Room Music Fest before, as well as shows at the Columbia Museum of Art. 







Adia Victoria performs during the first day of the annual High Water Festival at Riverfront Park on April 23, 2022, in North Charleston. Gavin McIntyre/Staff




Other bands slated to play the show include Homemade Haircuts, a local band slated to headline the sustainably minded music festival Solfest Rollfest, Bedlam Hour, another local band who began South Carolina’s straightedge punk movement, and whatever band wins the annual University of South Carolina Battle of the Bands competition, an annual tradition at the festival.

Here’s the full lineup, according to the festival’s website and organizer, Jay Matheson:

  • TORTOISE
  • ADIA VICTORIA
  • JARON MARSHALL & THE COLLECTIVE
  • J. ROBBINS BAND
  • DEVON KAY & THE SOLUTIONS
  • TRIGGER (NYC)
  • THROTTLEROD
  • LEONE AND THE ASCENSION
  • BEDLAM HOUR
  • HOMEMADE HAIRCUTS
  • USC BATTLE OF THE BANDS WINNER






Jam Room Music Festival cheering (copy)

Jam Room Music Festival began 12 years ago (they took two years off during the COVID-19 pandemic) as a way to enhance quality of life in the Midlands by providing an eclectic and affordable music showcase. 


Staying or going? New Brookland Tavern's State Street location for sale

Primarily funded through Hospitality Tax grants from the city of Columbia and Richland County, the festival is ran by a contingent of Columbia music professionals. The festival began as a way to celebrate Jam Room Recording Studio’s 20th anniversary, but grew into a life of its own as a separate, nonprofit entity, The Jam Room Foundation. 

The festival begins at noon on Nov. 4 at the 1400 block of Main Street. Tickets are not required, as it’s a free event, though the festival asks goers to reserve a free ticket at their website, jamroommusicfestival.com





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Written by: Soft FM Radio Staff

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