Usher Using Super Bowl Stage to Launch Past Present Future Tour
Pay attention future pop stars: Usher’s strategy for harnessing the Super Bowl’s massive audience into sellout headliner concerts is a master class in how to parlay a career milestone into a legacy solidifying tour. The R&B icon has been able to capture the pre-game buzz around his performance at the Apple Music Super Bowl LVIII Halftime show with a carefully coordinated presale campaign for his fall Past Present Future tour. […]