If you’ve ever wanted to be in the musical Hamilton, you can now do so – on Roblox
Roblox is the largest immersive gaming platform on the planet and businesses like Mattel, the NFL, Dave & Buster’s and Cirque du Soleil have all planted a flag there, as have fashion labels Vans, Ralph Lauren, Nike, Tommy Hilfiger, Givenchy and Gucci. “If you are an intellectual property owner and you want to connect to the younger generations – people really under 25 and particularly under 18 – that’s where […]