Live events come alive, with small towns as new patrons
Post-pandemic recovery continues for India’s live-events business that is curating everything from music festivals to multiple-city comedy tours for young audiences craving outdoor experiences. While the initial enthusiasm for such events was attributed to revenge consumption, as people emerged after being confined to their homes by covid-19, footfalls have mostly sustained, industry experts said, with smaller cities joining the list of patrons for such events. English singer and songwriter Ed […]
