HiteJinro Amps Up European Presence with Major UK Music Festival Sponsorship
HiteJinro announced on Aug. 22 that it is launching aggressive marketing activities, including sponsoring a major U.K. music festival and collaborating with franchised restaurants, to spur growth in the European market. / Courtesy of HiteJinro HiteJinro announced on Aug. 22 that it is launching aggressive marketing activities, including sponsoring a major U.K. music festival and collaborating with franchised restaurants, to spur growth in the European market, where soju sales are booming. […]
