Why Gen Z Drinks Less at Concerts Than Older Generations
Why is Gen Z (people born between 1997 and 2012) drinking far less at concerts than the previous generations?According to a live music CEO from Minneapolis, one of the biggest reasons is marijuana edibles."One of the big trends we’re seeing is that Gen Z doesn’t drink as much. They’re either eating edibles before they come or there’s more of a sober, mental health [focus]… Most of the ticket price goes […]