TelevisaUnivision Launches Short-Form ‘Microdramas,’ 3-City Music Fest
TelevisaUnivision will move beyond its usual offerings in TV’s annual “upfront” market. The Spanish-language giant, which has in recent years worked to get advertisers to recognize the value of the growing Spanish-speaking audience in the U.S., intends to introduce a host of short-form “microdramas” that stream in increments of one minute each, as well as a new music festival that will originate from three different cities over the course of […]
