drinks

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Why Gen Z Drinks Less at Concerts Than Older Generations

Why is Gen Z (people born between 1997 and 2012) drinking far less at concerts than the previous generations?According to a live music CEO from Minneapolis, one of the biggest reasons is marijuana edibles."One of the big trends we’re seeing is that Gen Z doesn’t drink as much. They’re either eating edibles before they come or there’s more of a sober, mental health [focus]… Most of the ticket price goes […]

todayMarch 2, 2024

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Why drinks producers should raise their music festival presence

In California, Florida, New York and Texas, people are planning to consume more drinks at music festivals than in restaurants and bars. In the recent CGA On Premise Impact Report, the findings revealed that 46% of consumers were likely to visit an outdoor music festival/concert in the next five months and 57% of them would drink more at those events than in bars and restaurants. Bars and restaurants still retain […]

todayJuly 27, 2023 1

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