Analysis

Let’s face it, we’re drowning in content these days. Cutting through the noise and standing out has become increasingly difficult. But some brands are seeing success by making original music a more prominent part of their campaigns in ways that are pricking ears, commanding attention and even going viral.   Cosmetic brand e.l.f. is a prime example. Back in 2019, the brand created a campaign called #eyeslipsface consisting of an […]