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Students debut music industry journal

todayMarch 23, 2022

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Andrew Leff and his college students launched the primary situation of the USC Journal of Music Business Jan. 30 after launching the initiative in Spring 2021. The journal will present an open area to serve folks’s ardour for the music {industry}. (Charlie McCollum | Each day Trojan file photograph)

When Thornton professor Andrew Leff introduced up the concept of making a tutorial journal devoted to the music {industry}, college students in his “Enterprise and Authorized Features of the Music Business” and “Ethics within the Music Business” lessons enthusiastically took to the concept. Launching the initiative in Spring 2021, Leff and the scholars launched the primary situation of the USC Journal of Music Business Jan. 30.

Described as offering “an interdisciplinary evaluation of the music enterprise by shedding mild on modern matters, views and improvements,” the journal grants contributors the chance to debate music {industry} associated matters in a tutorial means and by way of a peer assessment strategy of knowledgeable caliber.

Aidan McIntyre, a junior majoring in music {industry} and economics, is among the three co-founders of the journal and serves as its government director. 

One of many functions of the journal, McIntyre stated, is to have the ability to present educational discourse and “elevate numerous voices.”

“We’re excited that we now have now set the precedent,” McIntyre stated. “We’ve now set the foundational platform for extra college students at USC to get extra academically and intellectually concerned with the present state of the music {industry}, modern matters, future developments — all of these items which can be going to be essential.”

Members of the journal meant to launch its first situation in Fall 2021. Nevertheless, the intensivity and time constraints of the peer assessment course of and high quality management affected the discharge schedule, McIntyre stated.

“The most important problem is that we had been doing this fully from scratch,” McIntyre stated. “We had this concept of what we wished the journal to be, and we had this concept of the way to get there with none of us ever having completed that, so the attractive factor about this course of is it actually was a studying expertise, and there have been roadblocks for certain.” 

Drawing of a red treble clef with the words "USC" and "JMI" drawn in yellow on either side.
The primary situation comprises content material starting from interviews with music professors to analysis articles delving into points of the music {industry}. (Picture courtesy of USC Journal of Music Business)

Verify-ins with the workforce occurred over Zoom as some founders graduated or had been learning overseas. The Zoom conferences allowed for workers to debate issues such because the format of the journal or the looks of the official web site. 

Olivia Wendland, a junior majoring in music {industry} and public relations, conducts analysis and high quality management for the publication and stated the method of making certain the accuracy of submitted texts was a “tedious” job.

“It’s making certain we’re placing out high quality work,” Wendland stated. “One other a part of the method that we needed to double examine is that every one the citations had been correct and all of the sources that we’re getting had been good sources to tug from as a result of we would like this to be very skilled and reliable.”

Rebecca Clemmons, who graduated in Could 2021, co-founded the journal and operated the web site and social media. Whereas she now not performs an energetic half within the journal, she stated she hopes the journal will present a group for college kids from numerous educational backgrounds with an curiosity within the music {industry}.

“The factor that I want to see essentially the most is a wide range of authors,” Clemmons stated. “I wish to see folks writing in regards to the music {industry} from Annenberg and from Marshall and from Dornsife [and] from Roski, and I would like that interdisciplinary participation, and I wish to see it from a bunch of various demographics of authors.”

The primary situation of the journal comprises content material starting from interviews with music professors to analysis articles delving into points of the music {industry}. One textual content piece that stood out to the personnel of the journal was a characteristic titled “How East Meets West: An Evaluation of the Cross-Cultural Transferability of Western Ok-pop Followers’ Shopper Habits” by Miranda Jackson.

McIntyre stated Jackson’s textual content originated from her grasp’s thesis, which was condensed to be included within the journal. McIntyre and different collaborators had been glad that Jackson went via the method of making certain that her piece match into the primary situation.

“The primary time I actually [closely] learn it, I discovered a lot in such a brief period of time and in a extremely easy-to-read means,” McIntyre stated. “It simply type of blew me away that it was simply nothing I’d ever actually regarded into earlier than and it was simply attention-grabbing, and the purpose of the journal is to do these attention-grabbing educational deep issues in a means that’s straightforward to learn.”

Olivia Wendland sees the journal as an open area to serve folks’s ardour for the music {industry}. She and her colleagues look to encourage and foster music-related content material via the journal.

“The aim is de facto to open it as much as any sort of music industry-related writing,” Wendland stated. “There’s a lot in [the] music {industry} that hasn’t been researched and hasn’t been made educational.”

The journal is at the moment in search of submissions to its second situation, which has but to set a launch date. Submissions, accepted till March 31, can come from USC undergraduates, graduates, alumni, professors and college with an curiosity within the music {industry}.





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