By Chris Cooke | Published on Wednesday 2 August 2023
Reactional Music – which describes its mission as “connecting music and games creatively and commercially” – has announced a deal with music game publisher Amanotes. The partnership, we are told, will “allow Amanotes to pioneer real-time music personalisation and in-game music purchase for gamers”.
“Amanotes is the number one mobile game publisher in South East Asia with over three billion downloads of its games”, an official statement explains. “One of its titles, ‘Magic Tiles 3’, is currently enjoyed by 40+ million gamers every month”.
“The partnership”, the statement continues, “means that Amanotes and its partner studios are expected to become the first games companies to introduce music as an in-game purchase via Reactional’s rule-based music engine and music delivery platform”.
Amanotes CEO Bill Vo says: “There has been so much discussion about music and games. In-game concerts and ‘activations’ have been wonderful but not truly interactive. The Reactional engine and platform actually deliver the ability for games and music to now work together commercially and creatively. For everyone”.
“Amanotes brings interactive music experiences to millions of gamers all over the world”, he goes on. “By giving gamers the ability to personalise their music with their favourite tracks, their favourite artists, playlists, whole albums or just new and different sounds and audio – all in realtime – we are at the beginning of another exciting journey”.
Reactional Music President David Knox adds: “There is no gamer that does not have a relationship with music, so bringing Reactional to Amanotes’ 100 million plus gamers across the world is a fantastic moment”.
“Amanotes should be applauded for its creative vision”, he continues, “as it now opens the doors for other games companies, other genres, developers, creators, artists and rightsholders to work together on new ideas”.
Reactional has previously announced a number of deals with music companies, including Hipgnosis Song Management and production music library APM Music.
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