Paramount has confirmed that MTV Australia has switched its content to a global feed, meaning that international acts will now dominate its content.
This is a blow to established and emerging home grown artists, as it means less exposure in an already over-crowded music scene.
The change also spells the end for MTV Upload, which was launched in 2016 as a way of getting new unsigned act from Down Under on the air.
An MTV spokesperson said that Australian artists will still be featured on the CMT country music channel.
Meanwhile, The Music reported on Friday that Paramount has not confirmed whether have any plans to add any further Australian music to existing channels.
Paramount has confirmed that MTV Australia has switched its content to a global feed, meaning that international acts will now dominate its content. Pictured: Kylie Minogue
This is a blow to established and emerging home grown artists, as it means less exposure in an already over-crowded music scene. Pictured: Local pop star Troye Sivan
MTV channels, meanwhile, featured on Foxtel include MTV Club, MTV 80s, CMT, MTV 90s, MTV 2000s and MTV hits.
Pluto TV and 10Play already feature MTV Channels, which Foxtel users can access through their subscriptions.
Speaking to industry blog The Music song ‘plugger’ Frank Varrasso said that international channels like the US based Paramount ‘prioritise’ established OS artists over emerging Australian ones.
‘This can make it more challenging for new artists to break through on a global scale, which concerns me most,’ he said.
‘As we all know, the music industry plays a significant role in the Australian economy. Reduced exposure could affect revenue streams, including album sales, merchandise, concert ticket sales, etc.’
The change also spells the end for MTV Upload, which was launched in 2016 as a way of getting new unsigned act from Down Under on the air.
Launched in Australia on the Nine network in 1987, the local MTV helped to bolster and broaden the audience of iconic Australian acts like Midnight Oil, INXS and Kylie Minogue.
It comes after Foxtel announced in July it would drop MTV from their service, from August 1.
This means that viewers will miss out on MTV’s reality hits, including Teen Mom, Geordie Shore and The Hills New Beginning.
MTV was one of the most popular channels on Foxtel, with well-known celebrities Richard Wilkins , Kyle Sandilands and former Miss Australia Erin McNaught appearing as on-air presenters.
An MTV spokesperson said that Australian artists will still be featured on the CMT country music channel. The Music reported on Friday that Paramount has not confirmed whether have any plans to add any further Australian music to existing channels. Pictured: Australian music legends Midnight Oil in 1988 – they were an MTV fan favourite for decades
Foxtel’s announcement comes after the media giant also removed kids programming, Nickelodeon and Nick Jr.
A shift in viewing habits, with more and more fans embracing streaming services, has forced Foxtel to make the recent content changes to their channels.
It comes after plans to shift MTV content to Channel 10 first emerged in 2019.
Channel Ten and MTV Australia have worked closely in the past, with the latter previously selling the rights to popular shows like Laguna Beach and Pimp My Ride to the free-to-air network.
Launched in Australia on the Nine network in 1987, the local MTV helped to bolster and broaden the audience of iconic Australian acts like Kylie Minogue and INXS (pictured)
