Music investment fund Round Hill swoops on hits from country music star Carrie Underwood

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Music investment fund Round Hill swoops on hits from country music star Carrie Underwood

Songs performed by country music star Carrie Underwood have been sold to London-listed music royalty firm Round Hill Music. 

The music investment fund bought the rights from New York based Big Loud Shirt Industries. 

As a result, Round Hill owns popular songs such as Before He Cheats and Undo It by the 40-year-old 2005 American Idol winner. 

American Idol: Country music star Carrie Underwood  was the 2005 American Idol winner

The deal also includes songs by stars including Blake Shelton, Luke Bryan, Faith Hill and Dierks Bentley. 

Income from these songs being streamed grew by 200 per cent between 2017 and 2021 and comes amid a growing enthusiasm for country music.

 Round Hill said the genre made up 11 per cent of its overall portfolio. Boss Josh Gruss said the deal would bring ‘some of the highest profile, most recognisable and enduring country music hits of the last three decades’ into his firm’s portfolio. 

He said: ‘This investment not only enables us to increase Round Hill Music’s exposure to the country music genre, but also provides an exciting opportunity for us to leverage our in-house platform to manage these incredible songs, maximising their income streams and further growing their value.’

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Written by: Soft FM Radio Staff

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