Watchmakers hit a marketing note with musical tie-ups
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Synaesthesia — experiencing once sense through another — helped Tokio Myers choose the key for music he composed for watchmaker Jaeger-LeCoultre, inspired by the golden ratio. “G minor gives me a yellow, golden colour,” explains Myers, who is known for fusing classical music with other genres — and is a former winner of UK reality TV show Britain’s Got Talent.His Timeless symphony […]