“Media Champions” with Joe Catania from Catania Media Consultants

todayMarch 23, 2022

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Joe Catania
CEO & Founder at Catania Media Consultants
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Every week on “Media Champions,” our host talks to media specialists throughout the nation.  This week our host speaks with Joe Catania from Catania Media Consultants. To study extra, take a look at

What’s the largest change in advertising that you just see coming within the subsequent 2 years?

I see CMO’s and Advertising Administrators diverting more cash into linked TV additionally know as OTT ( streaming video ). As extra viewers proceed to chop the twine extra viewers will transfer in the direction of streaming video platforms. Offering alternatives for advertisers.

Are there any commerce organizations or teams that you just belong to?

American Advertising Affiliation; PILMMA: Regulation Agency Advertising Affiliation

What’s the benefit to working with an out of doors media purchaser versus having simply an inside advertising director?

I imagine an out of doors media purchaser ( company) could have entry to extra innovative digital merchandise which makes them extra savvy in offering the ‘company’ a bonus in bringing the most effective methods to the desk.

What’s one tip that you’d give in terms of media planning?

  • Set targets and benchmarks to gauge how your media plan is working and optimize accordingly.
  • Know your viewers! With digital advertising you possibly can goal your potential shoppers which can enhance your conversion price.

How does a media purchaser keep on prime of traits with media placement?

Being a scholar of the sport. Webinars, Seminars, workshops and different on-line academic companies that preserve you on the innovative.

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todayMarch 23, 2022

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