How Russia’s Top Propagandist Used Film To Justify Putin’s Ukraine Invasion

todayMarch 11, 2022

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In August 2021, a movie firm related to Russia’s propaganda machine launched Blazing Solar, a struggle movie that glorifies Russia’s 2014 invasion of Crimea and has helped seed Russian President Vladimir Putin’s justification for invading Ukraine final month. The movie depicts Russian mercenaries as saviors who stop Ukraine’s authorities from committing a genocide towards its personal folks — mirroring Putin’s declare that he invaded Ukraine in an effort to “stop genocide” and “denazify” the nation.

It’s simply the most recent instance of a reality-bending new species of Russian propaganda that now consists of dozens of movies of Ukrainian assaults on Russian residents that seem like faked, movies depicting a joint raid by the FBI and NYPD of a New York movie show that the venue says by no means occurred, and repurposed Cameo movies of Rudy Giuliani and Donald Trump Jr. unwittingly congratulating a fictional movie character on his achievements.

The person behind the digicam: Yevgeny Prigozhin, an oligarch often known as “Putin’s chef,” who was lately sanctioned by the US and the EU for serving to lead “a disinformation struggle towards Ukraine.” His obvious motivation: to affect the course of Russia’s future by rewriting its previous.

Misha Japaridze / AP

Prigozhin, left, serves meals to then-prime minister Vladimir Putin throughout dinner at Prigozhin’s restaurant exterior Moscow on Nov. 11, 2011.

One in every of Putin’s shut confidants, Prigozhin is believed to have been on the forefront of Russia’s disinformation equipment since not less than 2013. The FBI has put him on its Most Needed checklist as a result of he “allegedly oversaw and permitted” the “political and electoral interference operations” of the nation’s notorious troll manufacturing unit, the Web Analysis Company. He has additionally been linked to the Russian mercenary group Wagner, which European safety officers consider helped lay the groundwork for final month’s invasion. Final week, the US Treasury Division added Prigozhin’s spouse, daughter, and son to the checklist of Russian elites sanctioned for disinformation efforts across the Ukraine invasion. The position of his movies in Russia’s propaganda offensive, in the meantime, has largely gone unexamined.

Since mid-2020, the St. Petersburg–based mostly movie firm Aurum LLC, which lists Prigozhin as co-owner on Russian enterprise data, has produced not less than seven function movies that use Hollywood manufacturing methods to fictionalize Russia’s international exploits. The Shugaley trilogy, for instance, claims to inform the true story of Maxim Shugaley, who was arrested in Libya in 2019 for allegedly working to elect the fugitive son of fallen dictator Muammar Gaddafi. The trilogy portrays Shugaley as a beleaguered sociologist combating for freedom towards a corrupt regime. This narrative was later adopted by Russia’s overseas ministry, which used it to advocate for Shugaley’s eventual launch in late 2020.

Aurum productions

Posters for Blazing Solar. The posters learn: “Donbass. Declassified info. In theaters quickly.”

Blazing Solar, one other Aurum manufacturing, lays out the “denazification” narrative that might later be used to justify Russia’s invasion of Ukraine. Upon its launch, the movie “hit Ukraine” like an “data bomb,” mentioned Vladislav Berdichevsky, a pro-Kremlin overseas coverage and data strategist, talking with Russian media final August. The movie’s technique feels uncannily just like the Biden administration’s prediction that Russia would use “a really graphic propaganda video,” full with actors and elaborate manufacturing methods, as a pretext for an invasion.

“It is rather, very eerie to see how carefully that film’s narrative tracks with the story being pushed by the Russian state proper now,” mentioned Jack Margolin, program director at DC’s Heart for Superior Protection Research. He famous that the movie was probably half of a bigger challenge “to demonize Ukrainians as both Nazis or Western pawns and consequently justify intervention.” Ukraine’s authorities apparently agrees; in November, it banned the filmography of greater than 30 actors and crew members concerned within the movie’s manufacturing, citing nationwide safety considerations.

“It is rather, very eerie to see how carefully that film’s narrative tracks with the story being pushed by the Russian state proper now.”

The movie was resurrected within the aftermath of the invasion, with on-line posters for it strewn throughout Russian propaganda websites alongside banner adverts for a “Cease Nazism” hotline, imploring residents of Ukraine to “share the reality about all of the crimes which are taking place now and have been taking place for the previous eight years.” By March 2022, the movie’s journey had come full circle, when Lt. Col. Andrey Marochko — one other key participant in Russia’s navy arsenal — advised Russian media that Ukrainian troopers must be proven the movie as a result of they’d been in an “data vacuum.”

The propaganda effort has coincided with the Kremlin’s latest crackdown on Russia’s unbiased information media. For months, Prigozhin and lesser-known Russian figures, together with Shugaley and anti-globalization activist Alexander Ionov, have filed a string of complaints and lawsuits towards unbiased Russian information shops corresponding to Meduza and Ekho Moskvy, in some instances leading to them being labeled “overseas brokers” and inhibiting their skill to work inside Russia. Final 12 months, Prigozhin advised Meduza that “overseas brokers” are “enemies of the folks” and must be shot.

Final week, Russia’s State Duma handed a sweeping new regulation banning all content material that challenges the Kremlin’s official line on Ukraine. In keeping with the New York Occasions, the crackdown has led to some Ukrainians dealing with a backlash from kinfolk in Russia who’ve purchased into Putin’s narrative.

Anton Novoderezhkin / TASS through Getty Pictures

Russian State Duma member Maria Butina attends a congress of the United Russia get together.

Maria Butina, a State Duma member convicted within the US in 2018 for appearing as an unregistered agent of the Kremlin, advised BuzzFeed Information that she felt the brand new regulation was justified as a result of “pretend information and giving folks untruthful and pretend data may be very dangerous.” Those that break the regulation, she mentioned, “are criminals [and] must be in jail.”

Butina confirmed that she presently advises Shugaley’s pro-Kremlin assume tank, the Basis for the Safety of Nationwide Values, which was sanctioned by the US Treasury Division final 12 months for allegedly “supporting Prigozhin’s international affect operations.”

Reached for remark, Prigozhin mocked our questions and threatened to dam additional inquiries.

If Blazing Solar reveals how Prigozhin’s movies exploit and affect real-world occasions, the promotional marketing campaign for one more latest Prigozhin movie reveals how elaborate Russia’s troll techniques have turn out to be.

The sixteenth, launched in November 2021, provides satirical comedy to Prigozhin’s repertoire. Within the movie, the Web Analysis Company is reimagined as a small group of toy manufacturing unit employees who should devise a sequence of more and more outlandish schemes in an effort to repay a debt — however find yourself unintentionally swaying the 2016 US presidential election in Donald Trump’s favor.

The movie’s advertising marketing campaign used US social media websites to unfold and promote movies related to those who appear to justify Russia’s invasion of Ukraine. Remarkably, it additionally included residence movies — bought through Cameo — of Donald Trump Jr. and Rudy Giuliani that have been repurposed to make it seem that they have been congratulating the movie’s fictional protagonist on his success. The content material was then used to generate headlines throughout dozens of Russian-language state media websites.

One video, posted on Nov. 6 from a Twitter account with the title Jay Belichick, claimed to depict a joint raid by the FBI and the NYPD of New York’s Angelika Movie Heart throughout the premiere screening of the movie, full with a dozen brokers and not less than one attendee being forcibly faraway from their seat.

Twenty-two minutes later, a Twitter person by the title of Jason Devine posted a second video of the identical incident, ostensibly filmed from a special seat within the theater.

Inside hours, tales with headlines like “New York Police Disrupted the Premiere of Prigozhin’s Movie” and “Militiamen Interfered With the Premiere of Prigozhin’s Movie” started popping up on websites like,, and different outstanding shops which are a part of Patriot Media Group, a Russian media conglomerate whose board of trustees is led by Prigozhin.

“The Angelika didn’t host any such screening of a movie with any variation of this title and based mostly on the footage, that is positively not our location,” a spokesperson for the theater advised BuzzFeed Information. (The FBI and NYPD didn’t return requests for remark.)

“​​Prigozhin-linked teams create pretend social media accounts, after which embed manufactured quotes from these accounts into ideologically aligned information shops.”

A reverse picture search reveals that Belichick’s Twitter profile picture and bio belong to Jay Mula, an Atlanta–based mostly radio host who advised BuzzFeed Information that he lately misplaced entry to the account after it was hacked. Twitter confirmed that Mula’s account had been compromised however mentioned it had discovered no proof of Russian involvement. The location subsequently suspended 4 associated accounts that promoted the video, together with one account that beforehand belonged to a Guyanese girl who died in 2018. The location declined to remark additional, citing its platform manipulation and spam coverage.

“​​Prigozhin-linked teams create pretend social media accounts, after which embed manufactured quotes from these accounts into ideologically aligned information shops,” mentioned Shelby Grossman, a high analysis scholar at Stanford Web Observatory. “It’s a brand new addition to Prigozhin’s misleading propaganda toolkit. We now have seen Prigozhin-linked entities creating pretend Twitter accounts for this function to push narratives about Syria, Central African Republic, and Libya.”

In a lately printed research, Grossman famous that Twitter had suspended a community of fifty accounts broadly reported to be linked to Prigozhin’s troll manufacturing unit for related conduct. Although not one of the tweets had excessive engagement, the commentary they offered “may very well be pushed out to completely totally different audiences for example supposed factors of view from actual folks about vital and infrequently divisive political and coverage points,” the research mentioned.

The latest emergence of such techniques, Grossman advised BuzzFeed Information, “could also be partially because of the cat-and-mouse recreation [Prigozhin is] enjoying with the platforms and the necessity to evolve to keep away from detection.”

BuzzFeed Information noticed a variation of the identical technique enjoying out throughout Russian state media, wherein unsuspecting celebrities corresponding to Charlie Sheen and Dolph Lundgren recorded messages of assist for characters from Prigozhin’s movies, inspiring extra headlines again residence. (Sheen and Lundgren didn’t reply to a request for remark.)

Enter Donald Trump Jr. and Rudy Giuliani.

In November, the 2 males recorded private movies that have been recast to make it seem they have been celebrating “Uncle Nick,” a completely fictional character in The sixteenth who, at 6 years outdated, single-handedly outwits the whole FBI and destroys American democracy.

“By no means abandon your path, and America might be happy with you,” Giuliani says in one among two movies addressed to the fictional character.

Rudy Giuliani in a cameo message: “By no means abandon your path, and America might be happy with you.”

Offered to BuzzFeed Information

Donald Trump Jr. in a Cameo message: “Hold serving to your brother to face for what’s proper and I hope you get that new home.”

Offered to BuzzFeed Information

As with Belichick’s tweet, the movies have been later embedded into tales printed throughout Patriot Media’s community of state media websites.

“The ex-president’s son and politician Giuliani congratulated ‘Uncle Nick’ from the film ‘sixteenth’ on his birthday,” learn one headline on A photograph caption on the article claimed that the boys have been impressed to report their movies after being “among the many first viewers of Yevgeny Prigozhin’s movie ‘sixteenth.’”

Giuliani’s Cameo web page reveals that his video was in reality a paid fee. Cameo didn’t reply to repeated requests for remark.

Screenshot through экономика

A screenshot of pretend story that features banners for the Sunshine movie and Cease Nazism hotline.

US people and entities are prohibited from transacting with Prigozhin whereas he’s underneath sanctions. Trump Jr. and Giuliani, who charged upward of $5,000 per Cameo request on the time they recorded their movies, didn’t reply to a number of requests for remark.

Prigozhin, in the meantime, denied any involvement in any of the movies talked about on this article, dismissing questions on them as “boorish and offensive.”

“[Your] questions are purely provocative, and since I’m immersed within the plot of the movie ‘sixteenth’ and perceive what it’s about, I can say with confidence that what you might be asking about has nothing to do with the film,” he wrote from his reported VK social media account. “And so these questions should not for me, however for Rudolph Giuliani, Donald Trump Jr. and the Angelika cinema.”

Prigozhin responded to BuzzFeed Information along with his personal checklist of questions — together with “What second did you want probably the most within the film sixteenth?”

Prigozhin responded to BuzzFeed Information along with his personal checklist of questions — together with “What second did you want probably the most within the film sixteenth?” — which he cross-posted to VK. Patriot Media and different Kremlin-friendly propaganda websites subsequently printed greater than two dozen articles with headlines claiming that Prigozhin had “trolled American journalists” along with his personal “uncomfortable questions.”

BuzzFeed Information didn’t return Prigozhin’s request for remark.

“I positively assume we might make the case that Prigozhin is behind the Angelika and the Cameo vids — theatricality, trolling Western figures,” Margolin advised BuzzFeed Information. They’re “harking back to what [the Internet Research Agency has] pulled towards political targets in Russia.”

Stylistically and strategically, these efforts additionally bear a hanging similarity to faked movies now being unfold by Russia’s state media, per the Biden administration’s warning previous to final month’s invasion.

One video, for instance, posted on Telegram on Feb. 18 by Donetsk separatists, ostensibly depicted Ukrainian troopers attempting to explode a chlorine storage facility within the war-torn metropolis of Horlivka. Russian state media websites together with TASS and Ria Novosti claimed that video had been salvaged from the physique of a lifeless soldier. However as one internet sleuth’s metadata evaluation reveals, the video appeared to have been created 12 days earlier and included dubbed audio pulled from a number of sources. Different latest movies, ostensibly depicting Donetsk and Luhansk separatists foiling an try to blow up a bridge and ordering an emergency evacuation, appeared to make use of related techniques.

But when Prigozhin appears eager to distance himself from such efforts, assume once more. Writing on VK on Sunday, he known as on Russian actors, administrators, and composers to take part in movies that “take the fitting place and communicate in a patriotic manner about Russia’s actions in Ukraine, the place Russia is saving the world.”

He added that he had instructed Patriot Media journalists to publish “phrases of assist for our military, songs for the glory of the military, and poems for the glory of the military.”

“Collect collectively,” he proclaimed. “The time has come!” ●

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