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Five Thoughts: Chicano Music Festival at Craig Ranch Regional Park (September 9, 2023)

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1. If all else fails, we’ll always have oldies. To me, the quickest way to soften someone’s heart is to turn on jams from times past, when the ballads were simplistic but sombering and still have the power to strike memories. This feel-good transportation was ever-present this past weekend, when the DJ’s weaved in tunes like Billy Stewart’s “Sitting in the Park,” resulting in a subtle singalong throughout the Amp at Craig Ranch Regional Park.

2. “Low and slow.” That’s the standard when it comes to beautifully customized and distinguishable lowriders that were showcased in the parking lot ahead of the festival gates. A few modest rows of shining cars were enough to highlight the most integral part of lowrider culture. Owners proudly sat with friends and family behind their cars and chatted with spectators strolling the car show. These larger-than-life pieces of art are a reflection of the time and dedication their drivers put into them, which anyone can appreciate.

3. Tradition and style is ever-evolving. Chicano Music Festival prioritized making its event family-friendly, and the all-age efforts created a wholesome environment. It was refreshing to see younger people embracing the cultural traditions their parents passed down. Little ones played with remote controlled lowrider toys, and teens posed for pictures next to the real versions. It’s the kind of thing that keeps a niche style alive within one’s heritage. Take the cholo goth movement, for example. This is the newest twist in recent years—who knew that starched Dickies and Charlie Brown striped shirts would pair so well with vibrantly colored hair and drastic eyeliner. It’s the best of both worlds.

4. Touch grass. I’ve come to realize that sipping a paloma while sitting on cool grass is the perfect way to enjoy a laid-back music festival like this. As temperatures begin to cool and people are able to spend more time outdoors I hope to see more events utilizing the amphitheater space at Craig Ranch. Who needs a concrete jungle when there are lush grounds within the city’s reach? It’s surely easier said than done logistically, but we could dream.

5. All taco’d out. The 702 Street Market was the designated area to grab a bite within the festival grounds, with Lot J Tacos among many booths serving up delicious food. It was difficult to choose between the carne asada and al pastor tacos, but luckily owner Cisco Cuevas was there to resolve my indecisiveness. “Nah girl, you need to get one of each, come on now,” he said with a sure shrug. And he was right—one of each hit the spot, and the green salsa had the perfect amount of tang and spice to top them off.





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Written by: Soft FM Radio Staff

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