10 Best Korean Beauty Brands Endorsed by K-Pop Stars

BEST CLEANSER

ETUDE Soonjung pH 6.5 Whip Cleanser

A new product from beloved K-beauty brand ETUDE (LE SSERAFIM’s Kazuha was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation. Plus, it’s unscented and free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactant and parabens, making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on Ulta.com.