Interscope’s David Nieman on the Label’s Pioneering Sports Approach
When David Nieman first started a decade ago in a newly created job at Interscope Geffen A&M loosely revolving around film and TV synchs for games and sports, “it was about synchs for ESPN, putting music in Madden, and that’s where I was focused,” he says. “And then over the years, we just realized how much more there was to do.” Since then, Nieman has transformed his role from just […]