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Social media coach touts benefits of LinkedIn at September Business Forum

todaySeptember 15, 2022

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Richard Bliss is a LinkedIn professional and social media coach, not a paleontologist. Nevertheless, he warns enterprise executives who give little thought to their LinkedIn profiles that they’re in peril of turning themselves into dinosaurs.

“Your incapability to grasp a twenty first century communication software calls into query your skill to steer a twenty first century group,” Bliss mentioned bluntly in the course of the twenty first Century Enterprise Discussion board webcast Wednesday.

Many individuals meet today via social media, Bliss mentioned, “and meaning we’ve got to begin considering as leaders and solopreneurs that our digital presence defines who we’re lengthy earlier than we’re in a position to reinforce it with our bodily presence.”

Bliss shared her insights into how organizations can use LinkedIn to their benefit within the September episode of the twenty first Century Enterprise Discussion board, a month-to-month webcast that options one-on-one interviews with a number of the nation’s most outstanding enterprise minds and thought leaders.

Bliss mentioned if a company is making an attempt to recruit youthful staff “and also you’re the CEO and your recruitees go test your LinkedIn profile and also you’ve bought no banner and an outdated photograph and 82 connections,” the potential recruits are going to suppose, “Do I need to go work for this particular person?”

The chief should notice “you’re the No. 1 salesperson at your group, you’re the No. 1 recruiter at your group, you’re extra helpful as a advertising and marketing asset than anything your advertising and marketing division can spend cash on,” Bliss mentioned. Consequently, he mentioned, “Be sure you are representing your self and your group (on-line) in such a means that it’s demonstrating worth to your potential prospects, companions and fellow staff.”

Bliss stresses that LinkedIn is excess of a spot the place folks come to publish resumes and hunt for jobs. He mentioned it’s a software that firms can use to have interaction with prospects and prospects in a means that drives enterprise.

The Bible teaches that it’s higher to present than to obtain, and Bliss applies that very same idea to the method of constructing relationships by way of LinkedIn.

“On-line, so typically we discover ourselves asking, ‘Hey, can I’ve this connection request? Hey, can I’ve this assembly with you? Hey, are you able to open this e mail? Hey, are you able to go watch this YouTube video? It’s ask, ask, ask, take, take, take.”

“What we train is to flip that round,” Bliss mentioned. “Give.”

However what are you able to give? Nicely, you can provide a wish to one thing a potential shopper or buyer posted on LinkedIn, Bliss mentioned.

“However greater than that, in the event that they’ve posted one thing, take the time to learn it after which remark (on it) with perception,” he mentioned. In so doing, you not solely present curiosity in what that individual has to say, “however it additionally helps my viewers perceive the worth I’m giving” to others and may encourage them to attach with you and maybe do enterprise with you, Bliss mentioned.

“That giving — giving a remark, giving recommendation, giving in a dialog earlier than I ask for something — is essential to being profitable on-line,” he mentioned.

The twenty first Century Enterprise Discussion board continues Oct. 12 with U.S. Navy Seal and crew constructing professional Scott Daly. Register to view the webcast right here.

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