Report: Apple Music Buys Super Bowl Halftime Rights from NFL for $50M per Year | News, Scores, Highlights, Stats, and Rumors

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Apple Music has put a monetary worth on the Tremendous Bowl Halftime Present.

Per Ben Fischer of the Sports activities Enterprise Journal, the NFL has agreed to a five-year deal price $50 million per 12 months with the worldwide tech firm to be the official title sponsor of the largest soccer recreation in the US.

Tremendous Bowl 57 would be the first 12 months of the deal between the NFL and Apple Music. The league has but to announce the artists who will carry out on the Huge Recreation.

Per the official launch on, followers shall be handled to “unique particulars and sneak peeks” in regards to the occasion main as much as the sport.

The discharge additionally famous the Tremendous Bowl 56 Halftime Present, that includes Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, was seen by greater than 120 million viewers.

Pepsi had been the sponsor of the Halftime Present since 2013, however the NFL elected to not lengthen its take care of the soft-drink firm for the occasion. The 2 events did renew their total sponsorship settlement in Could.

Fischer beforehand famous in October the NFL laid out a imaginative and prescient that included working with trendy tech corporations to supply “a year-round platform for a model and its content material.”

The NFL’s take care of Apple continues the pattern of working with tech corporations which have a world footprint. It offered the rights for Thursday Night time Soccer to Amazon for $1 billion per 12 months in Could 2021.

Since Tremendous Bowl XXV in January 1991, the NFL has showcased common music acts throughout halftime of the sport. A number of the greatest musicians in historical past have carried out on the occasion, together with Diana Ross, Aerosmith, U2, Paul McCartney, The Rolling Stones and Prince.

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