Liwag Joins University Relations As Director of Social Media Strategy

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Picture by Whit Pruitt

Roland Liwag

Roland Liwag, an skilled digital media storyteller and content material creator, is now main social media technique for the U of A after becoming a member of College Relations this summer season. 

Liwag is managing the college’s main accounts on Fb, Instagram, Twitter and LinkedIn, in addition to offering greatest practices and different steerage to the college’s social media managers. 

“From his first day on campus, Roland had a imaginative and prescient for the college’s main social accounts and is implementing that imaginative and prescient,” mentioned John Thomas, director of media relations and core communications. “He has a eager sense of how the college’s messages can resonate with our focused audiences and assist reinforce the U of A’s land-grant mission. His expertise is invaluable to this position.”

Earlier than becoming a member of College Relations, Liwag served because the director of digital media at Crystal Bridges and The Momentary, main the workforce accountable for every establishment’s web sites, digital signage on each campuses and its cell app. 

He additionally spent 4 years as TheatreSquared’s advertising supervisor, main the regional theatre firm’s presence on social media because it moved into its award-winning 50,000-square-foot facility in downtown Fayetteville in 2020. 

Liwag additionally beforehand labored within the Razorback Athletics division from 2015-2017 as its content material strategist and sports activities info director for the Razorback ladies’s soccer workforce. 

With greater than 20 years of digital communications expertise, Liwag’s earlier stops additionally embrace the College of Miami, CBS Interactive and the South Florida Solar-Sentinel

Since becoming a member of the College Relations workforce, Liwag has broadened the college’s attain by establishing accounts on TikTok and BeReal, together with emphasizing natural content material creation to extend engagement amongst college students, college, employees and the general Razorback group.

As a part of his position, he joins a newly configured core communications workforce inside Built-in Communications. The workforce collaborates with college relations employees and others throughout campus to help the move of key info and messaging to inside and exterior audiences whereas reinforcing the optimistic affect of the college’s land-grant mission.


  • Tyler Woessner (videographer) – Woessner joined College Relations in August 2022 and shall be a part of the video manufacturing workforce inside advertising and communications. He’s a 2014 gradute from the U of A with a level in journalism.
  • Nell Wilbanks and Betty Adams (info specialists) – Wilbanks and Adams each joined College Relations in July 2022 and shall be a part of the executive help workforce. 

Concerning the College of Arkansas: As Arkansas’ flagship establishment, the U of A gives an internationally aggressive training in additional than 200 educational applications. Based in 1871, the U of A contributes greater than $2.2 billion to Arkansas’ economic system via the instructing of recent information and abilities, entrepreneurship and job growth, discovery via analysis and artistic exercise whereas additionally offering coaching for skilled disciplines. The Carnegie Basis classifies the U of A among the many few U.S. faculties and universities with the very best degree of analysis exercise. U.S. Information & World Report ranks the U of A among the many high public universities within the nation. See how the U of A works to construct a greater world at Arkansas Analysis Information.

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