Goode Partners Announces $30M Investment in JOCKO FUEL to Accelerate Growth

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NEW YORK, NY — Goode Companions LLC, the New York-based non-public fairness agency, introduced a minority funding in JOCKO FUEL, a disruptive and quickly rising supplier of premium sports activities and life-style dietary merchandise. The Firm at the moment gives merchandise for performance-driven customers in quite a lot of codecs together with clear vitality drinks, powders, and capsules. Jocko Willink, the namesake of the JOCKO FUEL model, is a retired Navy SEAL Officer, NY Occasions best-selling creator, entrepreneur, and world-famous podcaster who frequently makes appearances on nationwide TV and advocates a disciplined strategy to main a wholesome life-style. Jocko’s core rules information the formulation and improvement of JOCKO FUEL merchandise, with a give attention to clear, pure, and practical substances.

The present administration crew is led by Pete Roberts, Co-Founder and Chief Govt Officer. He’s supported by Brian Littlefield, Co-Founder and Chief Product Officer, Joe Masciantonio, Chief Income Officer, and Don Miller, Chief Monetary Officer.

David Oddi, Accomplice of Goode Companions, commented, “We’re excited to companion with JOCKO FUEL, Jocko, and administration. Pete and his crew have accomplished an unbelievable job creating extremely efficacious and great-tasting merchandise to satisfy evolving client calls for. We stand prepared to help the Firm throughout this vital stage of progress.”

Goode Companions LLC has beforehand invested in a number of main manufacturers within the meals and beverage business, backing market disruptors together with Dave’s Killer Bread, Sturdy Roots, La Colombe, and, most just lately, ReadyWise.

“The strategic funding from Goode Companions validates JOCKO FUEL’s observe file of serious progress and can assist allow the emergence of JOCKO FUEL merchandise as the higher different for acutely aware customers and as a family identify,” stated Pete Roberts, Co-Founder and CEO of JOCKO FUEL. “Goode has intensive expertise partnering with high-growth client manufacturers and we’re glad to have discovered a strategic companion who believes in our core mission to supply clear, pure and practical merchandise to our loyal and quickly rising buyer base.”

“Our clients are folks that wish to be smarter, stronger, sooner, and higher. Meaning nearly each individual on the planet. We’ve got been making merchandise which have helped numerous folks enhance all elements of their lives,” explains Jocko Willink. “Dave and the crew at Goode Companions will give us the flexibility to develop our product line, refine our logistics, and attain folks that want our merchandise, however who haven’t heard of us but. This partnership offers us the assets to make sure that everybody on the planet has entry to the unbelievable advantages of JOCKO FUEL.”

Intrepid Funding Bankers, a number one middle-market funding financial institution, served as unique monetary advisor to JOCKO FUEL. “We’re extraordinarily impressed by the disruptive, hyper-growth model that Pete, Jocko, and the crew have created,” stated Marvin Padilla, Managing Director and Head of the Life-style Manufacturers follow at Intrepid. “The crew has accomplished an unbelievable job addressing the rising demand for clear vitality and vitamin. Goode is the proper companion to proceed to develop JOCKO FUEL given its cultural alignment and expertise with high-growth client manufacturers. We’re excited to see all of the alternatives that lie forward.”


Headquartered in Jay, Maine, JOCKO FUEL is a supplier of a broad vary of premium sports activities vitamin merchandise. JOCKO FUEL was established in 2017 when embellished Navy SEAL, Jocko Willink, entered a partnership with CEO, Pete Roberts, and collectively they conceptualized the Jocko Gas model. A yr later, the product line was launched with the introduction of the primary and all-time best-selling product, Joint Warfare. The Firm’s product line has grown to incorporate GO vitality drinks, MÖLK protein powders, pre-workout powders, Greens powder and varied different complement merchandise delivered in a number of codecs. The Firm sells merchandise via a balanced omni-channel mannequin, together with direct-to-consumer via the Firm’s web site, Amazon and key retail partnerships, together with Vitamin Shoppe and Wawa, amongst others. Extra data on JOCKO FUEL may be discovered on the corporate’s web site

About Goode Companions

Goode Companions LLC is a New York-based non-public fairness agency that focuses solely on funding alternatives within the meals/beverage, branded client merchandise, restaurant, retail, attire, and direct advertising sectors. The agency has established itself as a companion of selection by leveraging its distinctive mixture of funding capital, a crew of execs with expertise investing in and working a number of the world’s premier client manufacturers and an intensive community inside the client business. Goode seeks to companion with the house owners and managers of well-positioned, high-growth potential consumer-oriented corporations. Extra data on Goode Companions and its crew may be discovered on the agency’s web site

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