Def Jam Strikes Joint Venture with Nigeria-Based Native Records

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Def Jam Recordings has entered into an unique worldwide three way partnership partnership settlement with the Lagos, Nigeria and UK-based Native Data. The announcement was made by Def Jam chairman/CEO Tunji Balogun and Seni “Chubbz” Saraki and Teni “Teezee” Zaccheaus, co-presidents and co-founders of Native Networks.

Native Data is the music division of Native Networks, a black-owned and operated, multi-platform, multi-disciplinary media and content material firm “devoted to the invention and improvement of younger African artists and youth tradition” through its Native print and digital journal, its Nativeland festivals and extra, in response to the announcement. Based in 2016 by Saraki and Zaccheaus with Shola Fagbemi, Addy Edgal and Suleiman Shittu, the label has been a driving pressure within the Afrobeats motion.

Pictured above, L-R, Zaccheaus, Fagbemi and Saraki — in collaboration with Balogun (second from left), who has had success with artists like WizKid and Tems — will use their A&R experience and contacts to signal and develop expertise throughout the African musical diaspora.

“As we construct a tradition right here at Def Jam that connects the most effective within the world black music diaspora – from hip-hop and R&B to reggae, afrobeats and extra – clearly a few of the greatest, most significant, fascinating and cutting-edge new artists and sounds in music right now are popping out of the continent,” stated Balogun. “Seni, Teni and the Native crew have their fingers on the heart beat of what’s actually taking place within the scene, as an engine for discovery, and as a hub for creators and artists. I’ve been a fan of their platform, and have been linked to the blokes for a while. Our partnership feels genuine and pure, and I consider we’re going to find and develop some wonderful expertise collectively.”

“We’ve recognized Tunji for fairly some time now, and his ear & monitor document for breaking black artists from all around the world to a world viewers, is second to none,” stated Saraki and Zaccheaus. “We’re honored to be invited into his new house, and to be the primary three way partnership take care of an African firm in Def Jam’s legendary historical past. We actually consider that for music, the continent is probably the most thrilling place on the planet proper now. We wish Native Data to be about creative freedom, and as an organization, we’ve at all times been enthusiastic about discovering and dealing with artists that don’t fairly coloration throughout the traces, and serving to them to specific themselves and construct group. Africa isn’t a monophonic continent, and we consider this partnership will show simply that.”

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Written by: soft fm radio staff

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