Colne bridal shop wins award at Bridal Buyer Awards

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An East Lancashire bridalwear store has received an award on the ‘Oscars ceremony of the marriage business’.

Emma Hartley Bridalwear in Colne received the ‘Finest Group’ award on the 2022 Bridal Purchaser Awards, and even met the person who designed Princess Diana’s marriage ceremony gown.

Proprietor, Emma Hartley, stated she and the group had been “over the moon” to have received and beat 5 different companies from throughout the UK.

She stated: “They name it these awards the Oscars of the bridal business.

“It’s fairly a prestigious awards ceremony. In case you are a bride or store proprietor you’ll actually find out about it.

“I’ve entered practically yearly since I opened the store and I do know it’s actually laborious simply to develop into a finalist not to mention win it.”

Whereas accepting their award they received to satisfy David Emanuel, who helped to design the marriage gown of the late Princess Diana.

“We had been elated and began singing ‘We’re the Champions’ by Queen. We simply couldn’t imagine that we received a nationwide award,” stated Emma.

Their ‘greatest group’ award celebrates the employees camaraderie and skill to work collectively within the face of adversity.

Emma stated that is one thing she has tried to instill in her employees by organising group constructing walks to Pendle Hill and treating them to journeys to see Abba.

Emma stated: “I need to thank my wonderful group of women. I do strive actually laborious to make us work as a group and that seems to have paid off now we’ve this award.

“I try to create a pleasant group spirit and do good issues for them to indicate them I admire them.

“Once I make use of individuals I don’t make use of gross sales individuals. I would like individuals who have empathy and are genuinely there to search out somebody their excellent gown.

“We need to take our brides on a journey and my ladies are genuinely keen about making them really feel good and discovering them a gown that may make them mild up.”

Emma stated the award is the increase the group wanted after the pandemic and with a recession looming.

She stated: “It’s what we would have liked after Covid. It’s been such a nightmare for the marriage business, even now issues nonetheless haven’t gotten again to regular.

“We’re nonetheless coping with brides from two years in the past who’ve had their massive day backlogged because of the pandemic.

“It has been actually powerful and now we’ve this recession looming.

“It’s good to unfold a little bit of positivity with this award. We’ve been right here 25 years and survived earlier recessions and covid – hopefully it will give another small companies some inspiration to hold on.”

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Written by: soft fm radio staff

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